Why SWS

Social Web Services is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. If you are online you are using social media. Social Media describers the online technologies that people use to communicate with each other and it differs from traditional media such as newspapers, TV, and film because it allows anyone to publish or access information.

Social media definitely had has an impeccable shift, it emphasis the significance of three C’s - communication, consumer and the community. This emphasis and the union of the three emphasizes the idea it can have as much extraordinary impact as any traditional media reaching people directly. As a fact, it is absurd to consider social media as “new” or “recent”. Right from the start, the internet was founded on message boards, chats and network to network communication. But what has drastically changed is the number of people involved that is the mass usage. And it has inspired more people with these modern social platforms. Earlier contributing to internet was not very easy, there were fewer tools and application or you can hardly find any site offering user to post message. Even owing a website was a costly with too much of technical affair. But now, using and contributing online is as easy and is less technical too. Consumers are able to grab this opportunity only because of web development innovations, easy access of computers and the availability of high speed broadband internet. So now it stands clear how significant is social media now – it so influences that there is a phenomenal shift and focus on consumers and only consumers. Understanding the true value and power of Social Media in this era will automatically transcend your inhibitions over any Social web offerings.

Facts:

• A world wide survey show 57% have joined a Social Network, making it the number one platform for creating and sharing content
• Social media impacts your brands reputation – 34% post opinions about products and brands on their blog – 36% think more positively about companies that have blogs
• The blogsphere is becoming increasingly participatory, now 184m bloggers world-wide
• The widget economy is real – 23% of social network users have installed an application – 18% of bloggers have installed applications in their blog templates
• The recent "Media in Mind" Universal-McCann study which found that 85% of the 18-34 demographic, i.e., present or at least future market, regularly uses social media.
• Wetpaint/Altimeter Study found the company sales with the highest levels of social media activity grew on average by +18%, while those companies with the least amount of social activity saw their sales decline -6%.